Are you facing these challenges in e-commerce operations?
How to strategically position products for new operational assistants
Clarifying the basic logic of technology promotion for promotion staff
Struggling with a store that only has bestsellers and poor dynamic sales layout despite many links
Establishing many plans for price scanning and flow, but unable to spend money or achieve poor production
Lacking knowledge on how to improve the overall store promotion ROI and reduce average click costs
Course Outline:
Introduction
Interpretation of Promotion Basic Formulas
Dynamic Sales Store Product Layout for Low-Price Scanning and Flow
Data-Driven Selection Before Promotion
Analysis of the Underlying Logic of Low-Price Scanning and Flow
Framework Design for Low-Price Scanning and Flow Plans
Keyword Promotion – 3-Word Package Plan
Keyword Promotion – Selling Point Package Plan
Keyword Promotion – 200-Word Plan
Keyword Promotion – New Product Acceleration Plan
Keyword Promotion – Good Goods Quick Investment Plan
Keyword Promotion – Trend Star Plan
Precise Audience Promotion – Intelligent Targeting Plan
Precise Audience Promotion – Keyword Targeting Plan
Precise Audience Promotion – Platform Selection Plan
Precise Audience Promotion – Similar Targeting Plan
Store Operation – Whole Store Intelligent Investment Plan
Consumer Operation – Rapid New Customer Acquisition Plan
Merchandise Operation – Merchandise Acceleration Plan
Content Marketing – Super Short Videos
Multi-Objective Direct Investment – Multi-Objective Direct Investment Plan
Daily Optimization of Low-Price Scanning and Flow Plans
Course Conclusion and Application
Course Assignments and Templates
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